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This book investigates the transformation of China's tourism and hospitality sectors from state-controlled political instruments into globally competitive economic engines. The authors, Hanquin Qui Zhang, Ray J. Pine, and Terry Lam, leverage their extensive academic backgrounds in hospitality management to analyze the structural shifts within the Chinese market. They present a framework that tracks the transition from the Maoist era of limited travel to the contemporary period of massive domestic and international tourism expansion, highlighting the interplay between government policy and market-driven growth.
What You Will Find
Experts in the field of international tourism management identify this work as a foundational text for understanding the unique regulatory environment of the Chinese hospitality market. Readers frequently note the academic density of the prose, which provides a rigorous examination of the intersection between political governance and commercial success.
Page Count:
312
Publication Date:
2013-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203048326
ISBN-13:
9780203048320
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