Author Description

"The end of globalization, conflict, division, and war. The era of peace and coexistence that lasted for decades is coming to an end, and people are afraid of the coming future amid a tremendous sense of crisis. Bubble in the asset market and stock market. The collapse is like a déjà vu of the global economic crisis of 2008. Warnings of a second foreign exchange crisis are also coming in. As we face 2023, an overwhelmingly negative outlook, the most important thing in the outlook for consumption trends is what will repeat and what will happen again. The task will be to distinguish what will change. That is, comparing 'consumption patterns during the recession' with the past, and another task is to analyze the trend of the era in which 'typicality of consumption' disappears. The so-called 'disappearance of average' is the most common. That's why it's the first keyword. Korea in 2023, where the pace of change becomes even faster. What choices will consumers make?" --