Author Description

China may soon be the biggest economy in the world. This book is a practical guide to business practices, market conditions, negotiations, organisations, networks and the business environment in China. Aimed specifically at Western and non-Chinese businesses and managers, this book offers a general framework for understanding Chinese business culture along with a guide for acquiring further knowledge on China. This new edition builds on the strengths of the first edition and include new case studies as well as discussion of China's entry into the WTO in 2001. It is an invaluable resource for students of international business and management and practitioners alike.