The July 2014 edition of Tourism Tattler investigates key trends and statistics within the global tourism industry. This issue features an in-depth look at the Great White Shark in its Attractions section, alongside crucial business data on inbound travel and hotel occupancy. In recognition of Botswana's Okavango Delta UNESCO listing, the publication includes a hyper-linked directory of African World Heritage sites. Additional features cover property reviews of Hotel Verde in Cape Town, a continuation of the Wine Appreciation series focusing on labels, styles, and viticulture, and marketing strategies for creating brand ambassadors.

This publication offers a comprehensive overview of current tourism industry trends and statistics, with a particular focus on African destinations and hospitality. The inclusion of specific data, industry features, and practical advice suggests it is aimed at professionals within the travel and hospitality sectors. The magazine also engages its readership through competitions and online interaction, indicating a strategy to foster community and gather feedback.