This volume investigates the intersection of marketing practices and moral frameworks within the context of environmental sustainability. Andrew Crane, a scholar in business ethics, examines how managers and employees perceive and implement 'green' marketing initiatives. By analyzing the underlying values that drive corporate environmental strategies, the author seeks to uncover the moral tensions inherent in modern business practices.

Experts recognize this work as a significant contribution to the field of business ethics and corporate social responsibility. Readers frequently note the academic rigor of the case studies, which provide a nuanced look at the complexities of environmental marketing.