Contemporary Business 2012 Update
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Author Description
Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics. The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most "Solving an Ethical Controversy" Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.
Menrva's Summary
THE THESIS
This textbook provides a comprehensive overview of contemporary business principles, updated to reflect current events and emerging concepts. The authors, David L. Kurtz and Louis E. Boone, draw on their expertise to cover marketing, management, accounting, finance, and economics. This 14th Edition 2012 Update emphasizes ethical considerations with revised features and updated references to corporate scandals, while also incorporating current content through weekly updates and hot topics. It aims to deliver Introduction to Business solutions that are as dynamic as the business world itself.
THE SCOPE MAP
- Current concepts in marketing, management, accounting, finance, and economics.
- Enhanced coverage of ethics, including revised "Solving an Ethical Controversy" features.
- Up-to-date content through Weekly Updates Sites and Business Hot Topics.
- Interactive tutorials and simulations.
- Engaging video content via the Greensburg, KS continuing case study.
THE AUTHORITY PERSPECTIVE
This textbook is designed as a current and comprehensive resource for introductory business courses. Its emphasis on timely updates and real-world business events, particularly concerning ethics and corporate responsibility, positions it as a relevant tool for students. The inclusion of interactive elements and case studies suggests an approach aimed at engaging learners with practical business scenarios.
Page Count:
768
Publication Date:
2011-11-08
Publisher:
Wiley
ISBN-10:
1118010302
ISBN-13:
9781118010303
Economics
Non-Fiction
Business
Marketing
Management
Finance
Accounting
Community Tags
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