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This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.
This textbook investigates the core business, management, and technical frameworks required for organizations to successfully integrate e-business practices. The authors, Lisa Harris, Paul Danaher, Dexter Jackson, and Peter M. Eckersley, synthesize historical context regarding the dot-com era with contemporary organizational strategies. By examining both private and public sector applications, the text provides a structured approach to understanding how digital tools influence market entry and operational efficiency.
What You Will Find
This text is recognized for its accessible, jargon-free approach to complex digital management topics. Educators and professionals frequently utilize it as a foundational resource for bridging the gap between technical implementation and managerial strategy.
Page Count:
271
Publication Date:
2003-01-01
Publisher:
Routledge
ISBN-10:
0203402464
ISBN-13:
9780203402467
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