Author Description

Design Trend 20182018 Trend view of Korea Design Promotion Agency (KIDP) as the backbone of domestic design industry connecting idea, technology and human. The grand discourse of the Fourth Industrial Revolution and the blind aspirations toward technological innovation remained unchanged from the market trends of actual sales and consumption. The supplier-led market has already come to an end. This book introduces readers to a variety of cases in the midst of a consumer-driven marketplace.The generation that leads change is the Millennium generation (born between the early 1980s and early 2000). The Nomad Market of the Millenium Generation, which is also the subtitle of the book, means that the existing standardized market structure will move constantly as it is nomadic around these generations in the future. The Millennium generation, which has grown to benefit from advanced technology, will no longer need a huge manufacturing plant. There is no tool as useful as design to draw the world that will unfold before us. Good design changes the market. Furthermore, good design changes the way we act and makes life better. It is a book that suggests ways to think about coping with change and helps to draw a better picture of the future.