Tourism Tattler December 2014
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Author Description
Summer has arrived in southern Africa, and December heralds the start of the peak summer holiday season. Our front cover for this edition aptly portrays the long awaited lure of sand, sea and sun - an image that has no doubt kept many consumers motivated through the year to save a portion of their annual income in anticipation of a well earned holiday with family and friends over the festive season. Consequently, the travel trade is anticipating a busy season to off-set, what for many has been a difficult trading year, fraught with Ebola mania and untimely immigration regulations, despite an increase in Total Foreign Arrivals of 4.9% and a marginal increase in Average Room Occupancy across all hotels of 0.9%. (See SATSA Market Intelligence Report on page 10). The issue of Open Skies for tourism growth through aviation has found a voice in the form of OpenSkies.Travel, and I urge you to join this coalition at no cost (read more on page 07).
Menrva's Summary
THE THESIS
This December 2014 issue of Tourism Tattler addresses the peak summer holiday season in southern Africa and the challenges and opportunities facing the travel trade. The publication highlights the anticipation of a busy season to offset a difficult trading year marked by Ebola concerns and immigration regulations, despite a reported increase in foreign arrivals and hotel occupancy. It also champions the 'Open Skies' initiative for tourism growth through aviation, urging readers to join the OpenSkies.Travel coalition.
THE SCOPE MAP
- Analysis of the southern African travel market during the December peak holiday season.
- Discussion of industry challenges including Ebola concerns and immigration regulations.
- Report on Total Foreign Arrivals and Average Room Occupancy statistics.
- Information and call to action regarding the 'Open Skies' initiative for tourism growth.
- Insights from various industry experts including Anita Mendiratta, Caroline Graham, and Peter Tarlow.
THE AUTHORITY PERSPECTIVE
This issue of Tourism Tattler appears to be a trade publication offering timely insights into the southern African tourism sector at the close of 2014. The content focuses on market intelligence, industry challenges, and advocacy for growth initiatives like 'Open Skies'. It is likely intended for professionals within the travel and tourism industry, providing them with data and perspectives to navigate the upcoming season and broader industry trends.
Page Count:
28
Publication Date:
2014-12-01
Publisher:
CreateSpace Independent Publishing Platform
ISBN-10:
1505457572
ISBN-13:
9781505457575
Non-Fiction
Business
Travel
Current Events
Community Tags
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