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This Second Edition Of The Landmark Textbook Reading Images Builds On Its Reputation As The First Systematic And Comprehensive Account Of The Grammar Of Visual Design. Drawing On An Enormous Range Of Examples From Children's Drawings To Textbook Illustrations, Photo-journalism To Fine Art, As Well As Three-dimensional Forms Such As Sculpture And Toys, The Authors Examine The Ways In Which Images Communicate Meaning. Features Of This Fully Updated Second Edition Include: New Material On Moving Images And On Colour A Discussion Of How Images And Their Uses Have Changed Through Time Websites And Web-based Images Ideas On The Future Of Visual Communication. Reading Images Focuses On The Structures Or 'grammar' Of Visual Design – Colour, Perspective, Framing And Composition – Provides The Reader With An Invaluable 'tool-kit' For Reading Images And Makes It A Must For Anyone Interested In Communication, The Media And The Arts.
This book investigates the underlying structures and 'grammar' of visual design to determine how images function as a system of communication. Authors Gunther Kress and Theo van Leeuwen, both established scholars in social semiotics and linguistics, provide a rigorous framework for analyzing visual meaning. By treating visual design with the same analytical depth as language, they argue that images possess specific, learnable rules that dictate how viewers interpret information across various media.
What You Will Find
Experts and academics frequently cite this work as a foundational text in the field of visual semiotics and media studies. Readers often note the academic density of the prose, which serves as a rigorous guide for students and researchers analyzing visual culture.
Page Count:
296
Publication Date:
2005-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203619722
ISBN-13:
9780203619728
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