Author Description

In A World Of Changing Lifestyles Brought About By New Services, Technology And E-commerce, This Book Enters The Arena Of Contemporary Research With Particular Topicality. Integrating Both Theory And Real World Practices, Ng Advances The Latest Concepts In Pricing And Revenue Management For Services In A Language That Is Useful, Prescriptive And Yet Thought-provoking. This Book Will Be Of Much Interest To Professionals And Academics Alike, Specifically For Managers In The Service Industry And As A Text For Executive Training Programmes. It Would Also Be A Useful Supplementary Text For Students Engaged With Marketing And Revenue And Operations Management In Services.--jacket. Cover -- Routledge Advances In Management And Business Studies -- The Pricing And Revenue Management Of Services -- Contents -- Figures -- Tables -- Boxes -- Preface -- As A Strategic Guide To Increase Revenue In Services -- New Knowledge From Research -- Integration Between Concepts, Decisions And Entities -- Making Theory Accountable To Practice, And Practice Grounded In Theory -- Prescriptive, Useful And Easy To Read -- Acknowledgements -- Chapter Synopses -- Chapter 1: Introduction -- Part I: The Buyer As An Individual -- Part Ii: Buyers In Aggregate -- 1 Introduction -- Part I The Buyer As An Individual -- 2 The Expected Net Value (env) Framework -- 3 Advanced Purchase And The Separation Of Purchase And Consumption -- 4 Seven Strategies For Higher Revenues -- Part Ii Buyers In Aggregate -- 5 The Economics Of Pricing In Services -- 6 The Revenue Management Of Services -- 7 Strategic Pricing And Revenue Management -- 8 Conclusion -- Notes -- Index. Irene C.l. Ng. Includes Bibliographical References And Index.