The essential resource for understanding international consumer markets. Consumer International is the must-have reference tool for anyone doing international marketing. This updated edition provides valuable insight into 24 non-European consumer markets, with volume and value market size data for hundreds of consumer products, such as clothing and footwear, OTC healthcare, cosmetics and toiletries, disposable paper products, and consumer electronics. Presented in fully comparable form, this volume allows analysis of market data and trends across countries, products, and over six years (1998-2003), with key socio-economic and lifestyle statistics for all countries covered.

This publication serves as a critical reference for international marketing professionals, offering detailed market data and socio-economic context for numerous consumer goods across diverse global markets. Its strength lies in providing comparable data sets that facilitate cross-country analysis and trend identification. The inclusion of socio-economic and lifestyle statistics alongside market data offers a comprehensive view for strategic planning. It is positioned as an indispensable tool for understanding and navigating international consumer landscapes.