Author Description

This reference aims to keep users one step ahead of competitors by enabling them to plan effective marketing strategies, identify the fastest growing markets and eliminate investment risks. The comparative data found in this book is not available elsewhere. The book includes growth predictions for more than 330 consumer markets to 2007: food, drinks, tobacco, household cleaning products, clothing and footwear, over-the-counter healthcare, disposable paper products, cosmetics and toiletries, housewares, home furnishings, domestic electrical appliances, consumer electronics, personal goods, leisure goods, and automotives. It also offers forecasts for key socio-economic parameters to 2015: Demographic forecasts, Economic forecasts, Labour force forecasts, Consumer expenditure forecasts, Retail distribution forecasts, Household forecasts, Possession of household durable foreasts, Media forecasts, Communication forecasts