This text investigates how the integration of information technology and internet connectivity fundamentally alters traditional marketing strategies and consumer interaction models. Cor Molenaar, an expert in e-marketing and retail dynamics, provides a comprehensive framework for understanding the shift from physical to digital marketplaces. The book examines the technical infrastructure required for modern marketing and the logical evolution of business processes in an increasingly connected global economy.

Experts frequently cite this work as a foundational text for understanding the early-to-mid evolution of digital marketing strategies. Readers often note that the prose maintains a high level of academic rigor while providing practical applications for business professionals.