Author Description

This text brings together consumer market forecasts and socio-economic forecasts from 24 countries throughout Europe. The reader is able to access growth predictions to the year 2010 for 330 consumer products and over 100 marketing parameters, including demographic, economic, and lifestyle indicators. The information is presented in a standardized format, allowing quick access to the data and making international comparisons simple. Market size forecasts are shown, with products such as food, drinks, pet foods, tobacco, toiletries, home furnishings, clothing and footwear, and personal goods.