The 1996 Drug Topics Red Book serves as a comprehensive reference for the pharmaceutical industry, detailing product information and pricing for a vast array of healthcare items. This edition, celebrating 100 years of service, provides essential data for healthcare professionals, including prescription drugs, over-the-counter products, and reimbursable medical supplies. It is designed for rapid access to information on over 100,000 products, featuring separate Rx and OTC sections for efficient retrieval. The book also includes complete generic and brand name cross-referencing to facilitate the identification of alternative products in a rapidly evolving healthcare landscape.

The Drug Topics Red Book has historically been a trusted resource within the pharmaceutical industry, recognized for its accuracy in providing product information and pricing. This 1996 edition, as a continuation of a long-standing publication, would have been valued by healthcare professionals for its comprehensive data on prescription drugs, OTC items, and medical supplies. Its structured format, with separate Rx and OTC sections and extensive cross-referencing, would have facilitated efficient access to information critical for navigating the healthcare market of that era.