This book investigates the moral dimensions of sports coaching, questioning whether the profession is limited to performance enhancement or if it encompasses broader ethical responsibilities. Alun Hardman and Carwyn Jones, both scholars in sports philosophy and ethics, utilize a framework of applied ethics to examine the coach-athlete relationship. They argue that coaching is a value-laden practice that requires practitioners to navigate complex moral landscapes beyond mere technical instruction. The text synthesizes philosophical theory with practical coaching scenarios to provide a comprehensive ethical guide.

Experts in sports pedagogy and ethics identify this work as a foundational text for understanding the moral complexities of the coaching profession. Readers frequently note the academic rigor of the prose, which serves as a primary resource for students and practitioners seeking to integrate ethical reflection into their coaching practice.