This book chronicles the history of the Lancia automobile company from its founding in 1907 to 1990, focusing on its significant models and contributions to automotive engineering. It details the company's evolution through key figures and technological innovations that defined its legacy. The narrative explores the challenges and triumphs faced by Lancia as it navigated the competitive automotive landscape over eight decades. The work aims to provide a comprehensive overview of a marque renowned for its engineering prowess and distinctive design.

This book is recognized as a thorough historical account of the Lancia brand, appealing to automotive enthusiasts and historians. It is valued for its detailed examination of Lancia's engineering achievements and its comprehensive timeline from inception to the early 1990s. The work serves as a key reference for understanding the marque's impact on automotive design and performance.