This book serves as a comprehensive visual archive of logos, symbols, and trademarks from a global scope, intended as a foundational resource for graphic designers. Authored by Sumio Hawagawa, Shigeji Kobayashi, and Sumio Hasegawa, this collection compiles a wide array of visual identities, offering insights into the evolution and application of branding elements. The book's primary argument lies in its presentation of these designs as case studies, demonstrating effective visual communication and brand recognition across diverse industries and cultures. It functions as a reference tool, highlighting the historical and aesthetic significance of these graphic marks.

This collection is recognized as a classic resource within the graphic design community, particularly for those studying the principles and history of logo design. Its value lies in its extensive compilation of global visual marks, providing designers with a rich source of inspiration and reference. The book's enduring appeal suggests it effectively captures and presents key elements of effective branding and symbol design.