This volume documents the state of advertising and graphic design in 1978. It presents a curated collection of notable works from the year, showcasing trends, styles, and innovations in visual communication across various media.

As a retrospective compilation, 'Modern Publicity 1978' serves as a valuable historical document for designers, marketers, and design historians. The collection likely offers insights into the commercial art landscape of its time, reflecting the prevailing aesthetic and communication strategies. Its utility lies in its archival nature, providing a snapshot of a specific year's creative output in advertising and graphic design. The book's value is primarily as a reference and source of inspiration for understanding design evolution.