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Designed for an introductory course in production and operations management, this text aims to be easy-to-read and is structured around the theme of strategy and tactics. It introduces, and integrates throughout, an emphasis on world classs manufacturing, competitive advantage and strategy, and domestic and international real-world applications. Features include: expanded coverage of quality assurance; discussion of both manufacturing and service operations; expanded coverage of location analysis and POM strategy and productivity; updated and expanded coverage of flexible manufacturing; just-in-time; MRP; computer-integrated manufacturing; Taguchi Methods; and expert systems. Supplements available include an instructor's manual and study guide.
This text investigates the core question of how organizations can leverage production and operations management as a strategic tool to achieve competitive advantage in both domestic and international markets. Authors Barry Render and Jay Heizer utilize their extensive academic backgrounds to synthesize complex industrial concepts into an accessible framework for students. The book emphasizes the integration of tactical execution with long-term strategic planning, drawing on real-world applications to illustrate how manufacturing and service operations function within a global economy.
What You Will Find
This work is regarded as a foundational introductory text that effectively bridges the gap between theoretical management strategy and practical industrial tactics. Its structured approach to complex systems makes it a standard resource for students seeking a clear overview of the operational landscape in modern business environments.
Page Count:
850
Publication Date:
1991-01-01
Publisher:
Prentice Hall (Higher Education Division, Pearson Education)
ISBN-10:
0205129293
ISBN-13:
9780205129294
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