
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
Peter Wright, Charles D. Pringle, Mark J. Kroll, With Contributions By John A. Parnell. Includes Bibliographical References And Index.
This text investigates the fundamental frameworks and analytical processes required for effective strategic management within complex organizational environments. The authors, drawing on extensive academic and professional expertise, synthesize core management theories with practical applications to provide a comprehensive guide for students and practitioners. The book utilizes a dual-approach structure, combining theoretical exposition with detailed case studies to illustrate how strategic decisions are formulated and implemented in real-world business scenarios.
What You Will Find
The text is regarded as a foundational resource for business students, providing a structured and academic approach to the complexities of strategic decision-making. Its reliance on case-based learning makes it a standard reference for those seeking to bridge the gap between management theory and operational reality.
Page Count:
1200
Publication Date:
1994-01-01
Publisher:
Allyn and Bacon
ISBN-10:
0205148840
ISBN-13:
9780205148844
No comments yet. Be the first to share your thoughts!