Modern Management: Diversity, Quality, Ethics, and the Global Environment
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Author Description
Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Modern Management is a traditionally organized principles of management text that integrates core concepts with cutting-edge skill training–all while keeping the focus on application. The text focuses not only on helping readers learn management concepts but also on developing the skills needed to apply to them through the completion of specifically designed innovation learning activities. This edition provides the latest concepts and empirical research as well as the most recent examples of management in today’s business world.
Menrva's Summary
THE THESIS
This text investigates the core principles of management and the practical skills required to navigate modern business environments characterized by diversity, quality, and ethical considerations. Samuel C. Certo, a recognized authority in management education, synthesizes foundational theory with contemporary empirical research to provide a comprehensive framework for both undergraduate students and industry professionals. The book emphasizes the application of management concepts through structured learning activities, ensuring that readers can translate theoretical knowledge into actionable workplace strategies.
THE SCOPE MAP
What You Will Find
- Comprehensive coverage of management functions including planning, organizing, influencing, and controlling.
- Integration of contemporary business topics such as global environment, diversity, and corporate ethics.
- Practical innovation learning activities designed to build specific management skills.
- Empirical research and current case examples reflecting the modern business landscape.
THE AUTHORITY PERSPECTIVE
The subject matter points to a standard, comprehensive academic resource designed for undergraduate business curricula and professional training. The framing suggests a structured, pedagogical approach that prioritizes the practical application of management theory in real-world scenarios.
Page Count:
734
Publication Date:
1994-01-01
Publisher:
Allyn & Bacon
ISBN-10:
0205153364
ISBN-13:
9780205153367
Business
Professional Development
Management
Education
textbook
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