This manual serves as a comprehensive pedagogical resource designed to facilitate the instruction of public relations through a values-driven ethical framework. Authors Charles Marsh and David W. Guth provide educators with structured assessment tools, lecture outlines, and discussion prompts that align with their core textbook. The material emphasizes the integration of professional ethics into strategic communication practice, ensuring students can navigate complex organizational dilemmas.

The content functions as a standard academic support tool for instructors utilizing the values-driven approach to public relations education. It provides a structured, reliable framework for testing student comprehension of ethical communication principles in a professional context.