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Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject. Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals. For those seeking a comprehensive guide to writing proposals.
This book investigates the core question of how rhetorical strategies can be systematically applied to the development of persuasive and effective professional proposals. Authors Richard Johnson-Sheehan and Sam Dragga leverage their expertise in technical communication to frame proposal writing not merely as a bureaucratic task, but as a persuasive act. By integrating visual thinking, research methodologies, and financial planning, the text provides a structured framework for navigating the complexities of organizational change and project funding.
What You Will Find
The subject matter points to a dense, specialist text designed for students and professionals seeking a rigorous, academic approach to technical communication. The framing suggests a comprehensive, methodology-driven introduction that prioritizes analytical precision over superficial advice.
Page Count:
288
Publication Date:
2001-08-06
Publisher:
Longman
ISBN-10:
0205326897
ISBN-13:
9780205326891
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