Introduction to Behavioral Research Methods
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Author Description
Starting with the premise that all behavioral research is an effort to understand behavioral variability (variability in behavior across situations, among individuals, and over time), Introduction to Behavioral Research Methods shows readers how to conceptualize questions, measure variables, design studies, and analyze data in order to understand variability in behavior, thought, and emotion. Discussion of methodological topics accompanied by a basic introduction to statistical concepts so that the reader will understand the intimate link between design and analysis. The four basic approaches to behavioral research: descriptive research, correlational research, experimental research and quasi-experimental research; Elementary statistical analysis, including t-tests, ANOVA, and correlation; Research ethics and scientific writing. Anyone interested in Research Methods in Psychology.
Menrva's Summary
THE THESIS
This text investigates the fundamental question of how researchers can effectively conceptualize, measure, and analyze behavioral variability across diverse contexts. Author Mark R. Leary, a respected academic in the field of psychology, provides a structured framework that bridges the gap between theoretical research design and practical statistical application. By grounding the study of human thought and emotion in the concept of variability, the book offers a systematic approach to understanding the scientific method as it applies to behavioral sciences.
THE SCOPE MAP
What You Will Find
- Comprehensive coverage of the four primary research methodologies: descriptive, correlational, experimental, and quasi-experimental.
- Foundational training in statistical analysis, including the application of t-tests, ANOVA, and correlation coefficients.
- Essential guidelines for maintaining research ethics and mastering the conventions of scientific writing.
- A conceptual framework that links study design directly to the subsequent analysis of behavioral data.
THE AUTHORITY PERSPECTIVE
The text is regarded as a foundational resource for students and practitioners seeking a clear, methodical introduction to the complexities of behavioral research. Its focus on the logical connection between design and analysis makes it a standard reference for those navigating the rigors of psychological inquiry.
Page Count:
478
Publication Date:
2003-07-17
Publisher:
Pearson Education, Inc.
ISBN-10:
0205396763
ISBN-13:
9780205396764
Psychology
Social Science
Statistics
Research Methods
Academic Textbooks
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