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The Diamond T Motor Car Company manufactured automobiles until 1911 when the first truck led to exclusive truck production and soon gained legendary status as style leaders. While "The Handsomest Truck in America" became a long-standing slogan, Diamond T also emphasized its engineering leadership. Builders of more than 1500 Class B "Liberty" trucks in World War I, Diamond T produced nearly 50,000 thousand prime movers, half-tracks, army wreckers, tank tractors, and tank movers in World War II. The late 1940s were years of peak production, but as the 1950s progressed, Diamond T found independent status problematic. The White Motor Company purchased Diamond T in 1958; moving production from Chicago to Reo's manufacturing facilities in Lansing, Michigan, in 1960, creating the Lansing Division to produce Diamond T and Reo trucks. Both Diamond T and Reo ceased to be separate trucks starting in 1967 when White's new Diamond Reo Division began producing Diamond Reo trucks.
The Diamond T Motor Car Company transitioned from automobiles to exclusive truck production, quickly establishing a reputation for both style and engineering excellence. The company's slogan, "The Handsomest Truck in America," underscored its aesthetic appeal, while its engineering prowess was demonstrated through significant contributions during both World Wars. Diamond T produced over 1,500 Class B "Liberty" trucks in WWI and nearly 50,000 military vehicles, including prime movers and tank tractors, in WWII. The company faced challenges maintaining its independence in the 1950s, leading to its acquisition by the White Motor Company and eventual integration into the Diamond Reo brand.
This photographic archive offers a detailed visual and historical account of the Diamond T truck brand. The book meticulously documents the company's journey from its inception to its eventual absorption into a larger entity, highlighting its engineering achievements and iconic designs. The inclusion of extensive photographic material provides a rich resource for enthusiasts and historians of automotive and military vehicle history. The narrative covers key periods, including wartime production and the company's struggle for independent market presence.
Page Count:
128
Publication Date:
2007-09-27
Publisher:
Enthusiast Books
ISBN-10:
1583882049
ISBN-13:
9781583882047
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