In 1964, the world's first superhero labor union, C.O.W.L., faces an existential threat as it attempts to expand nationally. With its core members dispersed and unseen adversaries manipulating events from the shadows, the union's future hangs precariously in the balance. The narrative explores the internal struggles and external pressures threatening to dismantle C.O.W.L. before its national campaign can even begin, set against the backdrop of a burgeoning shared universe known as the Massive-Verse.

The premise sets up a compelling narrative of unionization within the superhero genre, blending historical context with fantastical elements. The description suggests a story focused on the challenges of maintaining an organization under pressure, both from within and from external antagonists. As part of the 'Massive-Verse,' the book likely aims to expand the lore and interconnectedness of its characters, offering readers a glimpse into a larger, shared superhero world. The collected issues indicate a self-contained arc within this broader universe, promising a focused storyline with potential ties to other ongoing narratives.