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Macro Diet The macro diet is what? The macro diet, which allows people to eat any foods as long as they meet their daily macronutrient (or "macro") needs, has grown in popularity in recent years. The emphasis is on tracking and counting macronutrients rather than just counting calories. Some proponents of the diet think that adjusting macronutrient intake may be helpful for assisting people in shedding pounds and achieving their fitness and health objectives.