Author Description

This colorful textbook identifies the eight mass media, the major content forms disseminated by the media to mass audiences, and the effects of mass media on individual lives and on the global society. The 2006 update adds a chapter on entertainment and covers the 2004 presidential election, the national radio scene, blogging, and the gansta lit genre. The CD-ROM contains two additional chapters on visual message and media and political systems. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)