Author Description

At a time when business has slowed due to world events, this book on how to bolster yourself, your product or your service through press releases is right on target. A career journalist and media writer, author Judith Welsh has gleaned knowledge from her years of both receiving and writing press releases. She shares valuable tips and insights in the book, How to Write Powerful Press Releases. Divided into sections, the book covers the art and craft of writing press releases from beginning to end. It covers every aspect of constructing the press release and leads the reader through the process, emphasizing the many angles and subtleties inherent in a successful press release. One of the unique and valuable sections of the book includes examples of actual press releases she has written for different clients and businesses. Ms. Welsh uses these to illustrate techniques and objectives that are necessary to achieve powerful press releases. So the reader learns by not only reading how to do it but by seeing it implemented. Sections of the book are divided into such subjects as technique, sales tools, rules of grammar and style, how often to send a press release and what to avoid, how to incorporate expert interviews and how to make them newsworthy. The book adds new meaning to the word press release as it plumbs and combs its depth and breadth. How to Write Powerful Press Releases belongs in every company's library and in any individual's store of knowledge as a valuable resource for selling yourself, your product or your service.