This book investigates the patterns and determinants of American voting behavior during a critical period of presidential elections from 1952 to 1976. Drawing on extensive survey data, the author, William H. Flanigan, analyzes the factors that influenced voter choices in six presidential contests. The work aims to provide a comprehensive statistical overview of how Americans cast their ballots and the underlying social, economic, and political forces at play.

This study is recognized as a foundational quantitative analysis of American presidential voting behavior during the mid-to-late 20th century. Its rigorous statistical approach and comprehensive data set make it a valuable resource for scholars and students of political science and American history. The work is cited for its detailed examination of the factors shaping electoral outcomes in a dynamic period of American politics.