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Expressly created to engage the visual and technological interests of today’s students, The Penguin Handbook revolutionized the way handbooks present information and ideas.With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The third edition of this extraordinary handbook with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.
This handbook investigates the core question of how to effectively teach writing and communication skills to a generation of students increasingly influenced by visual and digital media. Author Lester Faigley, a prominent scholar in composition studies, utilizes his extensive academic background to present a framework that integrates traditional rhetorical principles with modern visual literacy. The text argues that writing is a multifaceted process requiring proficiency in both textual analysis and the navigation of digital environments.
What You Will Find
The text is regarded as a standard pedagogical tool for undergraduate composition courses, noted for its emphasis on visual design and digital literacy. Its structured approach to writing mechanics and rhetorical strategy makes it a frequent selection for instructors seeking to bridge traditional academic standards with contemporary media demands.
Page Count:
944
Publication Date:
2008-07-04
Publisher:
Longman
ISBN-10:
0205662714
ISBN-13:
9780205662715
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