
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.
Page Count:
96
Publication Date:
2009-03-29
ISBN-10:
0205693245
ISBN-13:
9780205693245
No comments yet. Be the first to share your thoughts!