This book chronicles the century-long history of Philadelphia's Red Arrow trolley network, detailing its evolution from early struggles to sustained prosperity. The narrative begins by examining the initial financially precarious years, marked by failed ventures like a toll road, horse car line, and steam dummy line. It then illuminates how the leadership of Merritt Taylor and his successors, his son and grandson, transformed the system, expanding its reach and ensuring its financial viability when many other trolley systems faltered.

This historical account of the Red Arrow trolley network is likely to appeal to enthusiasts of urban transportation history and local Philadelphia history. The detailed examination of financial challenges and successful business strategies suggests a thorough and informative presentation. The inclusion of rare photographs and maps indicates a visually rich and geographically specific exploration of the subject.