This book investigates the intersection of high-fashion photography and industrial marketing through the lens of Patrick Lichfield's annual Unipart calendar project. Author Richard North examines the logistical and creative demands placed on a royal photographer tasked with producing a high-profile, semi-erotic calendar for the motor industry. The text provides a behind-the-scenes look at the evolution of this specific marketing tool into a broader cultural phenomenon.

The subject matter points to a specialized look at commercial photography and the specific cultural impact of the Unipart calendar series. The framing suggests an accessible, behind-the-scenes account intended for readers interested in the history of 20th-century photography and industrial marketing.