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This text focuses on key team members in Mclaren, such as managing director Ron Dennis, his business partner Mansour Ojjeh, and the drivers Mika Hakkinen and David Coulthard. It looks at how McLaren collects and spends its #100 million budget for a season and delves into the business and commercial aspects of running a Formula One outfit, including interviews with management, sponsors, and technical partners. It also documents the drama and excitement of race weekends, examining team strategy and tactics in the cut-throat world of Grand Prix racing.
This text investigates the complex operational and commercial mechanics required to maintain a competitive Formula One team at the highest level of professional motorsport. Author Gerald Donaldson utilizes his access to the McLaren organization to dissect the interplay between leadership, financial management, and technical innovation. By examining the roles of key figures like Ron Dennis and Mansour Ojjeh, the book provides a detailed look at how a massive annual budget is allocated and utilized to sustain a winning racing outfit.
What You Will Find
The subject matter points to a specialized, behind-the-scenes look at the business of elite motorsport during a specific era of Formula One history. The framing suggests a detailed, journalistic account that serves as a primary resource for readers interested in the administrative and strategic complexities of professional racing teams.
Page Count:
224
Publication Date:
1999-01-01
Publisher:
HarperCollinsWillow
ISBN-10:
0002189046
ISBN-13:
9780002189040
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