This volume chronicles the early history of Indian motorcycles through their national advertising from 1901 to 1917. The book presents a year-by-year compilation of over 455 black and white advertisements, offering a unique perspective on the evolution of these American-made machines. It showcases the artwork, engineering specifications, technological advancements, period photographs, racer information, and historical details featured in the original advertisements. Published to preserve this aspect of Indian motorcycle history, these advertisements are sourced from rare, digitized issues of early US motorcycle magazines.

This compilation serves as a valuable resource for enthusiasts of antique Indian motorcycles, providing direct insight into the marketing strategies and historical context of the early Hendee Manufacturing Company. The collection's focus on preserving rare advertisements from foundational motorcycle publications highlights its significance for historians and collectors. By presenting year-by-year advertising, the book offers a chronological view of the brand's development and its presence in the market over a crucial 16-year period. The detailed inclusion of specifications, photographs, and racer information aims to keep the original American Indian motorcycle history alive for contemporary audiences.