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This edition combines all the most popular elements from the previous edition with new, accessible, up-to-date material. Presented in a fresh full-colour layout, its activity-centered approach and clear informative style will help students to achieve their potential. Contents * Introduction * Investigating Leisure and Tourism * Marketing in Leisure and Tourism * Customer Service in Leisure and Tourism * Internet Directory * Jobs in Leisure and Tourism
This text serves as a comprehensive instructional framework designed to prepare students for the Intermediate GNVQ qualification in the leisure and tourism sector. The authors, Lindsey Taylor and Tony Outhart, utilize a structured, activity-centered pedagogical approach to bridge theoretical concepts with practical industry applications. By integrating updated market data and service standards, the book provides a foundational curriculum for students navigating the vocational requirements of the tourism industry.
What You Will Find
The text is regarded as a standard, accessible resource for vocational students seeking a clear introduction to the mechanics of the leisure and tourism industry. Its structured, full-colour layout and focus on practical application suggest a pedagogical design intended to facilitate student engagement and competency in a classroom setting.
Page Count:
288
Publication Date:
2000-01-01
Publisher:
Collins Educational
ISBN-10:
0003291111
ISBN-13:
9780003291117
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