This text investigates the fundamental principles of marketing as applied specifically to the leisure and tourism sectors within the framework of the Advanced GNVQ curriculum. The authors, Lindsey Taylor and Tony Outhart, utilize a structured pedagogical approach designed to align with mandatory unit requirements for vocational students. By integrating theoretical concepts with practical application, the book provides a comprehensive guide for students to master the evidence indicators necessary for their certification.

The text functions as a specialized instructional tool for vocational students, emphasizing practical application and assessment readiness. Its focus on curriculum-specific evidence indicators suggests a highly targeted approach intended for classroom use rather than general professional reference.