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A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer-aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout, including projects for students to work through and solutions to real-life problems
This text serves as a comprehensive instructional framework for mastering the principles and practical applications of professional graphic design. The author, a practitioner with two decades of industry experience, synthesizes technical methodology with creative problem-solving to guide students through the complexities of modern commercial design. By integrating traditional design theory with contemporary digital software applications, the book provides a structured curriculum for navigating the demands of the design industry.
What You Will Find
The text is regarded as a foundational resource for students and early-career designers seeking a structured introduction to the industry. Its focus on practical application and technical integration makes it a reliable reference for those transitioning from theoretical study to professional practice.
Page Count:
144
Publication Date:
1991-02-21
Publisher:
HarperCollins Publishers
ISBN-10:
0004125584
ISBN-13:
9780004125589
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