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Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.
How can students effectively bridge the gap between abstract design theory and practical application in professional projects? The authors, Darren A. Sanefski, Robert G. Magee, and Stefanie S. Goodwiller, utilize an application-oriented framework that prioritizes project-based learning. By analyzing specific design failures and their subsequent corrections, the text provides a structured methodology for understanding visual communication principles within real-world contexts.
What You Will Find
Scope Limits
Educators and students frequently note the practical utility of the before-and-after project format for identifying common design errors. Experts highlight this as a useful foundational text for beginners who require concrete examples to grasp abstract design concepts.
Page Count:
240
Publication Date:
2020-01-31
Publisher:
Oxford University Press
ISBN-10:
019087791X
ISBN-13:
9780190877910
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