
This text is designed primarily for courses focusing on oral communication - business presentations, group communication, and interviewing - rather than on written communication. The fourth edition contains new material on mediated communication and cultural diversity in the workplace. Greater emphasis is placed upon the ethics of interviewing and new sections on Listening to Criticism and giving feedback are included.
This text investigates the core principles and practical applications of oral communication within professional environments to improve workplace efficacy. Ronald B. Adler, an established academic in the field of communication studies, utilizes a framework that prioritizes interpersonal interaction, group dynamics, and public speaking. The text synthesizes research on organizational behavior and communication theory to provide a structured approach for navigating complex professional scenarios.
What You Will Find
Scope Limits
Experts and educators frequently cite this text as a foundational resource for undergraduate business communication courses due to its clear, modular structure. Readers often note that the prose is accessible and provides actionable frameworks for students entering the professional workforce.
Page Count:
466
Publication Date:
1992-01-01
Publisher:
McGraw-Hill Companies
ISBN-10:
0070004544
ISBN-13:
9780070004542
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