This book investigates the systematic criteria required to identify and evaluate viable small business opportunities in a competitive market. Kenneth J. Albert, an experienced business consultant, utilizes a structured analytical framework to help prospective entrepreneurs assess their personal strengths, financial capacity, and market potential. The text argues that successful business ownership relies on the alignment of individual skills with specific market needs rather than mere intuition or chance.

Readers frequently note the practical, no-nonsense approach Albert takes toward business planning. Experts highlight this as a foundational text for beginners who require a logical structure to navigate the complexities of starting a new venture.