Author Description
Good, Building a Dream, 8e brings a practical, hands-on approach to Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the 11-stage approach that needs to be taken to start a business. The students benefit from this 'how to', action-oriented approach and complete a Business Plan by the end of the semester.
Menrva's Summary
THE THESIS
This text investigates the systematic process required to transition from an entrepreneurial concept to a functional, operational business entity. Walter Good, an experienced educator in the field of business management, utilizes a structured pedagogical framework to guide students through the complexities of venture creation. The book emphasizes the distinction between the initial start-up phase and the ongoing management of a small enterprise, providing a clear roadmap for aspiring business owners.
THE SCOPE MAP
What You Will Find
- An 11-stage sequential approach to business development
- Practical exercises designed for the creation of a comprehensive business plan
- Comparative analysis between start-up operations and small business management
Scope Limits
- The text does not cover advanced corporate finance or large-scale organizational restructuring
- It focuses primarily on the Canadian business environment and regulatory context
THE AUTHORITY PERSPECTIVE
Educators and students frequently identify this text as a foundational resource for introductory entrepreneurship courses due to its actionable, step-by-step methodology. Experts note that the book's focus on practical application makes it a standard tool for students tasked with developing viable business plans within a single semester.
Page Count:
436
Publication Date:
2011-02-28
Publisher:
McGraw-Hill Ryerson
ISBN-10:
0070000190
ISBN-13:
9780070000193
Business
Management
Education
Small Business