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The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: • Position your product for a target market • Build a brilliant marketing plan • Create stunning branded marketing materials • Use memorable publicity to build market interest • Take advantage of new technology
This guide investigates the fundamental principles required to execute effective marketing strategies in a competitive professional landscape. The author provides a structured framework for individuals seeking to transition from basic concepts to actionable marketing plans. By synthesizing core industry practices, the text serves as a primer for those aiming to optimize product positioning and brand visibility through modern tools and methodologies.
What You Will Find
The text functions as a concise, introductory manual for professionals seeking to master the foundational mechanics of marketing. Its focus on practical application suggests a utility-driven approach suitable for those requiring a rapid overview of industry standards.
Page Count:
92
Publication Date:
2014-01-01
Publisher:
Harper
ISBN-10:
0007582161
ISBN-13:
9780007582167
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