Author Description
To understand business you've got to understand sales - because the best product in the world is only as good as how well its's sold.Here are real answers to help you pinpoint your market and goals... get a handle on proven sales tactics and strategies... and knock the socks off your competitors. All delivered with a rare blend of visual sophistication and informational know-how that other books sorely lack.Created for people with no time to waste, Sales and Marketing is your step-by-step guide to gaining a crucial edge in the marketplace. You'll learn all about market research, product launches, image creation, distribution channels, working with a sales force, and much more. From budget to image, the complexities of "moving your product" will become crystal clear.First Books for Business are vividly colorful guides of 50 quick-read chapters that take the mystery out of essential business topics. A wealth of features like worksheets, checklists, and frequently asked questions also help you walk the walk and talk the talk.
Menrva's Summary
THE THESIS
This book investigates the fundamental question of how to effectively bridge the gap between product development and market success through actionable sales and marketing strategies. Affinity Communications provides a structured overview designed for time-constrained professionals, utilizing a modular approach to demystify complex commercial operations. The text serves as a foundational manual for identifying target demographics, establishing brand identity, and optimizing distribution channels to ensure product viability in competitive environments.
THE SCOPE MAP
What You Will Find
- Market research methodologies and goal-setting frameworks
- Strategies for product launches and image creation
- Operational guidance on distribution channels and sales force management
- Practical tools including worksheets, checklists, and frequently asked questions
Scope Limits
- Advanced theoretical economic modeling or academic marketing research
- Industry-specific deep dives beyond general business principles
THE AUTHORITY PERSPECTIVE
Readers frequently note the accessible, visual-heavy format that makes the text suitable for beginners or those requiring a quick reference. Experts highlight this as a practical, entry-level resource for small business owners and entrepreneurs seeking to streamline their commercial processes.
Page Count:
119
Publication Date:
1996-08-08
Publisher:
McGraw-Hill
ISBN-10:
0070015686
ISBN-13:
9780070015685
Business
Management
Sales
Professional Development
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Marketing