This book investigates how companies in low-growth industries, particularly the Consumer Packaged Goods (CPG) sector, can overcome current challenges to achieve renewed growth. Authors Chris Outram and Coye Nokes draw on the experiences and advice of 75 CEOs and Board members to explore strategies for innovation and growth. The book aims to provide practical guidance on what works, how to implement it, and the critical success factors and pitfalls associated with various approaches.

The book is positioned as a strategic guide for CPG companies facing significant market headwinds. Its approach, drawing directly from the insights of industry leaders, suggests a focus on practical, actionable advice rather than theoretical concepts. The emphasis on real-world experiences and lessons learned indicates an intended audience of executives and decision-makers seeking to navigate and revitalize their businesses in challenging economic landscapes.