The Burpee Bear family embarks on a new day of exploration and activity.

This picture book follows the Burpee Bears as they navigate the joys and challenges of family life, embodying Joe Wicks' philosophy of active living and positive engagement. The narrative, co-written with Vivian French and illustrated by Paul Howard, is designed to entertain and encourage children to participate in fun exercises and healthy recipes alongside the bear characters. The story aims to bring Wicks' signature energy and magic to young readers, making each page an invitation to laugh and move.

As the first book in a new series by Joe Wicks, 'The Burpee Bears' is positioned to leverage the author's established popularity and energetic brand. The book's premise, focusing on active living and family engagement, aligns with Wicks' known ethos, suggesting a positive and participatory reading experience for young children. The collaboration with Vivian French and Paul Howard indicates a commitment to quality storytelling and engaging visuals, aiming to delight and involve children. The inclusion of exercises and recipes further enhances its appeal as a shared family activity, promising to bring 'Wicks magic' and 'Joe energy' to each page.