
Introduces key concepts and terms, offers advice on planning and organizing a presentation, and discusses style, rhetoric, audiovisual materials, behavior, question handling, and preparation
This text investigates the core question of how to construct and deliver effective business presentations within a professional environment. Author Lani Arredondo provides a structured framework for communication, utilizing standard corporate rhetoric and instructional design to guide readers through the lifecycle of a presentation. The book argues that successful public speaking is a skill acquired through systematic preparation, logical organization, and the strategic use of visual aids.
What You Will Find
Scope Limits
Readers frequently note the practical, step-by-step nature of the prose, which makes it accessible for professionals seeking immediate skill improvement. Experts highlight this as a functional resource for those requiring a foundational approach to corporate communication.
Page Count:
337
Publication Date:
1994-01-01
Publisher:
McGraw-Hill
ISBN-10:
0070028400
ISBN-13:
9780070028401
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